About us

Passion for Time: My Journey to LOUIS XVI Watches

Since my childhood, I've been captivated by the artistry of timepieces. As a teenager, I witnessed firsthand the rise of Swatch watches during their boom years. My uncle, an avid collector, surprised me with a new Swatch on every trip with Swissair.

Swatch defined an entire era - it was modern, fascinating, and highly coveted. So much so that as a 13-year-old boy, I even stood in line at UBS in Schaffhausen to purchase the coveted platinum watch, despite my limited means.

Driven by a constant pursuit of improvement in quality, warranty, innovation, and sustainability, I aspire to inspire as many people one day as Swatch watches did in the 80s and 90s.

Since 2019, we've been consistently committed to sustainability at LOUIS XVI. Our decision to forego leather and instead offer vegan alternatives underscores our commitment to ethical practices and environmental conservation. Our watches are more than mere timepieces; they're expressions of personality and values.

Experience the fusion of passion, craftsmanship, and ethics with LOUIS XVI. Dive into our world and discover the timeless elegance of our collections.

Thank you for being part of this journey.

Warm regards, Thomas Alfons Burger